Under the guidance of CEO Michael J. Mendes, baked-goods company Just Desserts, is always looking for creative ways to meet emerging trends. In 2014, the company launched a line of portion-controlled organic treats, which Michael Mendes describes as “world-class, hand-crafted desserts.” The company has also made plans to appeal to other health-conscious consumers with new vegan offerings.
Vegan baked goods appear to be a lucrative business opportunity, since interest in vegan diets is on the rise. The number of Americans self-identifying as vegan doubled in the three-year period from 2009 to 2012. Many factors may be influencing the adoption of a vegan lifestyle. These include high-profile vegan celebrities, noted health benefits, and the recognition that lowered meat consumption offers environmental benefits.
With high-quality foods from recognized companies, such as Just Desserts, individuals can more easily make the shift to a vegan diet without sacrificing flavor. Whether they want to make the change gradually or all at once, consumers can keep a supply of quality vegan foods on hand to support their transition.
Vegan baked goods appear to be a lucrative business opportunity, since interest in vegan diets is on the rise. The number of Americans self-identifying as vegan doubled in the three-year period from 2009 to 2012. Many factors may be influencing the adoption of a vegan lifestyle. These include high-profile vegan celebrities, noted health benefits, and the recognition that lowered meat consumption offers environmental benefits.
With high-quality foods from recognized companies, such as Just Desserts, individuals can more easily make the shift to a vegan diet without sacrificing flavor. Whether they want to make the change gradually or all at once, consumers can keep a supply of quality vegan foods on hand to support their transition.